Purpose forged through service
Our story
Where we come from
Warrior Dog Spirit was born from service, belonging, and the belief that courage deserves to be remembered.
Founder Jose Pila came to the United States at a young age and later found purpose and brotherhood in the U.S. Army. Deployments to Iraq and Afghanistan shaped a lasting respect for those who serve—especially the military working dogs whose loyalty and sacrifice too often go untold.
That experience became a promise: create an American whiskey brand that carries these stories forward with honesty, craftsmanship, and purpose.
Our mission
Whiskey with a purpose
Every expression is created to honor military working dogs and their handlers while preserving stories of courage, loyalty, and sacrifice for a new generation.
01
Craft
Create premium American whiskey with uncompromising attention to character and quality.
02
Remember
Share the often-overlooked histories of canine heroes and the people who served beside them.
03
Support
Strengthen veteran and service-dog organizations through partnerships, visibility, and success.
04
Live the values
Lead with courage, loyalty, perseverance, and respect in everything we build.
The legacy in every bottle
More than a name on a label
Each bottle is an invitation to discover a real story of bravery and an enduring bond between handler and dog.
We bring together American whiskey tradition and the history of remarkable canine heroes. The result is not simply a spirit—it is a living tribute designed to spark conversation, preserve memory, and inspire action.
Crafted with purpose. Poured in remembrance.
Honor in every detail
Leadership
Meet the team
Veterans, entrepreneurs, strategists, and community advocates united by a shared commitment to service and remembrance.
Owner & CEO
Jose Pila
U.S. Army veteran and entrepreneur dedicated to honoring military working dogs through storytelling, community, and tradition.
Owner & CMO
Ryan Griffis
U.S. Army veteran, entrepreneur, and digital strategist leading brand growth, partnerships, and mission-driven storytelling.
Chief Financial Officer
Nick Cromeyn
Finance and accounting leader with more than 15 years of experience building systems and strategies for sustainable growth.
Co-Founder & Foundation Advisor
Aimee Bravo
Air Force veteran and advocate for veterans’ recovery and wellbeing, with expertise in social work and community support.
Advisor
Erica Arias
Nonprofit leader guiding charitable initiatives and partnerships that support veteran communities and service-dog organizations.
Join our pack
Raise a glass to the brave
Whether you are a whiskey enthusiast, a history buff, a veteran, or someone who believes great stories deserve to live on, there is a place for you in the Warrior Dog Spirit community.